YOU'RE NOT FORGETFUL. YOU'RE OVERCAPACITY.

YOUR BRAIN HAS LESS THAN A SECOND TO GRAB A THOUGHT BEFORE IT SLIPS.

We make journals + totes that hold what your brain's pushing to the back of the line.

    MAKE IT A SET

    Because one never-boring essential always leads to another.

    And more really is less (overthinking) when you bundle your favorites. Save 10% when you bundle 3 or more.

    We won’t make you choose (except we kinda do) ... and we will make you look good doing it.

    SHOP, MIX & MATCH

    WHY WE'RE HERE...

    We’re here for the stuff that accidentally matters.

    The coffee ring on your notebook that looks like Saturn.

    The tote that’s been to the beach, the grocery store, and your minor breakdown.

    The crumbled pastry bags that prove you bought three muffins in two days, and survived to tell the tale. Heroic.

    We make things that feel alive.

    Objects that move with you, not for you.

    That don’t beg to be organized or optimized, they just exist, the way you do.

    Because everything’s gotten too fast.
    Too polished. Too hungry for new.

    We want to slow consumption down to human speed.

    One bag. One notebook. One Tuesday that doesn’t need to prove itself.

    We’re not here for perfect.

    We’re here for whatever makes the day worth carrying.

    And if that sounds small, good. Small things are what make a life.

    So grab some paper and write something down. Anything.

    And if you need a place to start ... Standard Issue Notebook No. 5. It's perfectly red.

    Our tote bags too, for all the reasons you don’t even need to explain.

    👉 TAKE THE LONG WAY, WITH US.
    asd

    I love these tote bags! They are perfect for carrying things to and from my classroom, and super cute!

    Abi

    Teacher

    asd

    Perfect journals for staging homes and as client gifts! The pattern play is cute + adds a touch of whimsy to bookshelves.

    Lisa

    Interior designer

    asd

    Grabbing these totes every Sunday morning gives me a new reason to wake up early & hit Farmer's Mkt. Bags are as fresh as the fruit.

    Alexandra

    Artist

    asd

    Love this new shop. All of my favorite things in one place... unheard of! Makes my bag addiction so doable & journaling more fun.

    Andie

    Master Manifester